Clarify your purpose

Individuals are increasingly looking for meaning in their lives and work. Make the workplace a source of meaning.

Employees report eight times the level of engagement when they know how their efforts contribute to the bigger picture. Engagement can drive profit and productivity improvements by over 20%.


Imagine for a moment that your future organization already exists. You have accomplished everything you set out to do. You have fully realized why you got started in the first place. Maybe this future is 25 years, 50 years, or even a century in the making. Luckily, your future organization has a transmitter and is sending you signals—a beacon guiding you forward. All you need to do is build the receiver to decode this transmission. That receiver is your purpose. Once you have clarified your purpose, you can broadcast that communication to every current and future employee. You will be aligned around one common goal that unifies your organization and keeps each individual focused on the path to success.

In the words of Nancy Duarte, “The future isn't a place you go, it's a place you create.”

Clarify your purpose

Run an assessment

Determine whether your current purpose is clear and meaningful to your people.

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Define your purpose

Apply our on-demand frameworks to run your own self-facilitated work sessions.

Do it youself

Get our assistance

Partner with our team to accelerate the process of putting purpose to work.

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• The strategic impulse—to identify a higher-purpose mission that galvanizes the organization—is a common thread among the Transformation 20, a new study by Innosight of the world’s most transformative companies. [ Harvard Business Review ]

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Transforming heart at a time.

Change is hard. Change is heart work.